The combination of 3 different porous, natural materials allows it to be a powerful absorber and deodorizer. With the chance of getting a different face per Freshen, it becomes a perfect and fun gift for all.
With the exceptional absorbency, moisture-retaining properties, and breathability of natural soil—the bounty of nature is effortlessly condensed in pleasantly organic designs that are easy on the environment. In addition to the diatomaceous soil, charcoal and recycled ash have also been blended into the soil to heighten the absorption properties.
Using Freshen in small spaces will allow for it to deodorize and absorb moisture more efficiently. Once the Freshen starts to change color, please take it outside where it can absorb the sunlight, and it will refreshen itself to its original state and be used again.
There are 5 different faces to Freshen that are chosen at random, making it a fun and collectible item for yourself or as a gift.
Breezy, Moisture-retaining, and Absorbent
The exceptional absorbency, moisture-retaining properties, and breathability of natural soil—the bounty of nature is effortlessly condensed in pleasantly organic designs that are gentle on your skin and easy on the environment.
Soil uses special plastering techniques to fashion Keisodo (diatomaceous earth) into functional products that breathe as naturally as the earth. Keisodo, frequently used as a wall plaster, has the ability to regulate humidity. By retaining just the right amount of moisture, containers made of Keisodo are able to preserve both the freshness and juiciness of garlic and ginger, and the coarse dryness of salt.
The porous quality of Keisodo allows it to absorb moisture instantly. Soil offers a variety of products that take advantage of the characteristic lightness, thinness, and durability of Keisodo. The “Bath Mat Light,” for example, is so absorbent it literally clings to the feet.
Keisodo (diatomaceous soil)
Keisodo is taken from the layer composed of plankton and other plant matter that accumulates on the bottom of seas and lakes. Its interior is composed of many fine, micrometer-sized (10-6m) pores, giving it excellent moisture-retaining and absorbent properties. Keisodo also naturally reduces odor and regulates humidity.
A collaboration between Isurugi and h-concept, a renowned Tokyo design company. Isurugi is a plastering company that was established in Kanazawa in 1917 by Hanhichi Isurugi, the fourth generation in a family of plasterers. Isurugi has taken part in a number of large-scale renovations and restorations of historical buildings, including those at Zuiryū-ji Temple in Takaoka, Toyama, designated a National Treasure, and of Osaka and Kanazawa Castles, while also lending the company’s expertise to such modern architectural projects as Universal Studios Japan. The Osaka Dome and Kyoto train station building. In 2004, Isurugi introduced an art department and has been expanding into the design field with Soil.
• 2”Ø x 2.75” H
• Keisodo (Diatomaceous Soil)
• Recycled Ash
• Once the Freshen starts to change color, take it outside where direct sunlight will be exposed to it and let it sit outside until the color has returned to normal and it has been refreshed to be used again.
• Ishikawa, Japan