Since its founding in 1575, Nihon Kodo has handed down incense-making techniques from generation to generation in order to preserve and promote the traditional culture of fragrance. Today, the company creates products intended to enrich people's lives through the power of fragrance. Aside from producing incense for rituals such as Buddhist memorial services and traditional incense ceremonies, Nihon Kodo has widened its product line to include incense and other fragrances for relaxing the mind as well as health products that harness the beneficial effects of fragrance on the body.