Brand Story

Shirokiya Denbee

Founded in 1830 as a shop that traded tatami mats in Ginza, Shirokiya Denbee still focuses on manufacturing and selling Edo-style bamboo and cleaning products, having changed nothing from the olden days. With a focus on creating products that are environmentally friendly and passing on a healthy global environment to the next generation, Shirokiya Denbee hopes to contribute to society through their traditional Edo cleaning products, and continues to value nature while representing a Japanese culture that is one with nature.